Humancoin - Rewards For Token Holders
Website : https://www.humancoin.net/
Marketing
analysis
In 2017, according to
Market Insights Reports, the size of the charity market was estimated at an
impressive $747 billion and it is clear that an enormous volume of
“peer-to-peer transactions” are not being measured: many of us spare our change
to people on the streets or make impulsive donations to charity from time to
time.
It is surprising that
over the centuries the charity industry has changed very little in terms of the
technology employed, except that the role that monasteries played two hundred
years ago has now been taken over by philanthropic foundations. While the funds
now have phones, printers and computers in their offices, the problems haunting
the industry have remained the same. It is difficult for philanthropists to
find worthwhile projects, quickly and seamlessly transfer money to them, and
most importantly, be sure that the aid that they provide reaches the addressee
and is used purposefully for a just cause without any significant transaction
costs.
Blockchain technology and
the associated P2P Internet platform help solve the problems of the industry
and provide a powerful impetus for its further development.
·
Donors can monitor transactions to see
that their funds are being spent exactly as intended.
·
Charities can demonstrate their integrity
by providing information on how the funds are being used.
·
Quick payments (including cross-border
transactions) are simplified and the problem of currency and cryptocurrency
conversion is solved.
·
Automation of all processes can
significantly reduce transaction costs.
The Humancoin platform
offers a revolutionary solution for the charity industry. The consolidation of
blockchain technology, the cryptocurrency market and e-commerce loyalty
programs into a project will forever change the charity industry. Let’s look at
each of the three industries.
Humancoin tokens purchased during the Token Sale have
the value of a loyalty reward token; that is, they can be used to receive
discounts from Humancoin partners or sold on cryptoexchanges.
Once the Token Sale ends, Humancoin tokens can be
purchased on exchanges or received (mined) in proportion to any donation at
twice the averageweighted exchange rate.
The platform's technological features allow it to be
integrated with popular management systems for online stores, such as Shopify,
Magento, WordPress, Ecwid etc.
Humancoin is not in direct competition with existing
loyalty programs, but instead is intended for developing partnerships with them
and acting as an aggregator across a collection of loyalty programs. The
Humancoin token converts into points, miles, bonuses, coupons and tokens and is
easily integrated into existing systems, without forcing businesses to
reconfigure them — the only requirement is to set the conversion rate. As the
number of partners and the scope of cooperation within the Humancoin Network
grows, so does the popularity of the token.
Humancoin
token for the platform's partners
Platform partners may exchange Humancoin tokens for
discounts/ points/miles. In this way, the tokens are returned for burning to
the Humancoin
Foundation. The rating of Humancoin partners will be
based on the number of tokens transferred. The platform partner receives a
certain benefactor status and a corresponding sticker/badge for posting on
their website and social networks pages.
In addition to the charitable nature of the Humancoin
token, just as important for the partners will be its source. Online shops,
airlines and a host others want to engage solvent people who are actively
making transactions on the Internet in their loyalty programs. By definition,
philanthropists represent the premier category of e-commerce consumers.
Token
mining. Proof of Charity
Even a modest 1% of the charity industry turnover
accounts for 25 times more than the number of Humancoin tokens issued at the
Token Sale. Therefore, in order to provide further rewards to benefactors, the
company will issue additional tokens after the Token Sale, in strict
correlation to the actual amount of funds raised on the platform.
The platform's smart contract will grant additional
issues of tokens in limited tranches (1 billion tokens each), which will depend
on the volume of funds raised and are based on the need to reward benefactors
in proportion to their donations. New tokens for other purposes, apart from
rewarding donors, will not be issued.
Proportional to their donations, benefactors receive
back 50% of the value of their donation in tokens, according to the
exchange-weighted price of the token (in other words, benefactors “buy” or
“mine” tokens at the rate of 2x to the price listed on the exchange). For
example, a patron donates the equivalent of $1,000 to charity projects on the
Humancoin platform. If the average exchange rate of the Humancoin token is, for
example, $2, the donor is credited with 1000/ (2×2) = 250 Humancoin tokens.
Token holders will be able to sell their tokens on
cryptoexchanges or keep them for benefits in the ever-growing partner network.
All tokens exchanged for benefits from e-commerce partners on the platform will
be taken out of circulation and burned.
The Proof of Charity concept allows the project to
scale hundreds and thousands of times and, therefore, places no restrictions on
the number of participants that can get involved: new projects, donors and
e-commerce market players will be able to become part of the Humancoin
community in the future.
Unique
features of Humancoin
·
This is the first ever blockchain project
that has the potential to become a global e-commerce loyalty program
aggregator.
·
Association with philanthropy gives its
tokens a unique advantage in developing loyalty programs with partners creating
a strong emotional resonance.
·
Instead of competing with existing
programs, the Humancoin token is effortlessly integrated into already existing
systems — all it requires is setting a
conversion rate.
For the first time ever, a blockchain project with the
potential to develop into a global aggregator of a multitude of loyalty
programs has emerged in the e-commerce field due to support from the charity
industry. This (as well as the simplicity of implementation) is the key
disruptive benefit of Humancoin.
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