Humancoin - New E-commerce Cryptocurrency

What is Humancoin?

is the new e-commerce cryptocurrency fuelled by the Proof of Charity mining protocol

Humancoin is a revolutionary platform bringing about the synergy of philanthropy industry, retail e-commerce and cryptocurrency markets, which together have a combined value of $3.5 trillion.

E-commerce market - Website : https://www.humancoin.net/

According to Statista, the global online commerce market is set to reach $4 trillion in 2022, while e-commerce retail sales hit $2.3 trillion in 2017. The retail landscape is rapidly changing and according to a Pew Research Center poll, currently, 8 out of 10 Americans are active online buyers.

Market leaders, such as Alibaba, have already started implementing blockchain solutions. Retailers will use cryptocurrencies for payments, in particular through integrating tokens into consumer loyalty systems. Expedia, one of the world’s largest travel agencies, and Zynga, a major computer game developer, began accepting cryptocurrencies as early as 2014.

Problem E-commerce market

High competition in the e-commerce segment puts pressure on players to develop new loyalty programs not only to attract new customers but also to retain existing ones by offering a variety of discounts and benefits. The most pressing challenge for marketing professionals is to create an emotional attachment. New loyalty programs are constantly appearing on the market, and while the overall idea behind them is sound, among the avalanche of new information that hits us daily, it is becoming more and more difficult to engage consumers at an emotional level.

A survey conducted by Nielsen group, found that 50% of consumers, surveyed worldwide, would be willing to pay more for goods and services from socially responsible companies.

Website : https://www.humancoin.net/

Solution E-commerce market

The integration of consumer loyalty programs with the charity industry will create a strong emotional resonance. The future of online retail lies in being able to completely personalize each offer, and blockchain is one of the main stimuli for this further development.

Summary: a possible synergy of markets

The global estimate of three fastgrowing markets — charity, e-commerce and cryptocurrencies — exceeds $3.5 trillion. By ensuring the necessary trust bet-ween donors and the aid recipients, blockchain technology can propel this industry to incredible new heights.

The rise of a charitable blockchain platform integrated into online commerce loyalty programs and cryptocurrencies will change the philanthropy industry forever. The symbiosis of e-commerce and cryptocurrencies will facilitate an increase in the number of donors. For those involved in online commerce, offering a bonus affiliated with charity is an effective way to position their brand on an emotional level with their clients, as well as being an important element in any PR-campaign. And, finally, the whole process is just very convenient for everyone involved.

The advantage of the blockchain solution is that the benefits of working with the platform are evident. All the data generated from the receipt and movement of the donations will be available to anyone who wishes, for example, to donate money towards the development of a new cancer drug, and to an airline that encourages such actions by awarding such a donor with promotional miles.

Competitive analysis

Virtually everyone recognizes the need to make the philanthropic industry transparent and completely manageable with the help of blockchain technology. However, there are relatively few blockchain projects in the charity sphere: cherr.io, aidcoin, clearaid, bcharity among them. But these are niche or local start-ups that do not operate beyond the philanthropic industry. There are about the same number of blockchain projects developing loyalty programs, but all of them face the problems of a making a cold start and beginning with an insufficient user base in order to quickly and productively build meaningful cooperation with major global e-commerce players.

In contrast, the Humancoin Foundation integrates the charity industry, cryptocurrency market and e-commerce in a single project. An ecosystem of this kind provides a new incentive for donors, offering them the chance to take advantage of numerous loyalty programs around the world. While e-commerce players often accept cryptocurrency, it is not necessary in order to develop the Humancoin model.